Bayer didn't fight the battle against the generic use of "Aspirin" and lost their trademark. Kimberly-Clark fought the battle against the generic use of "Kleenex" and lost but not so badly that they lost their trademark. Xerox won the battle against the generic use of "Xerox" and that generic usage has almost died out.
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Date: 2007-11-21 11:33 pm (UTC)