DASFA & The Future
Mar. 8th, 2007 02:42 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
mishalakI like DASFA. For the same reason that I like my friends. I get inarticulatable (is that a word?) pleasure out of being part of it and the bi-monthly parties. The question for me is how do I get other people to fall in love with the club? It is a mysterious thing, falling in love. And I'm glad I don't have to do it again for my boyfriend. But for my third love (after my boyfriend and my best friend) needs other people to love it. Unless DASFA gets new young, fresh, interested members it will slowly fade away. Obviously we need marketing and promotion of some sort. Unfortunately I'm about as clueless about that as why I was so lucky as to have a guy love me until I realized what a gem he is.
I'm going to preface what I speculate on in the following by saying I don't know how to make being a part of DASFA attractive to people of my age or younger. Heck, I not even very good at figuring out what would make![[livejournal.com profile]](https://www.dreamwidth.org/img/external/lj-userinfo.gif)
coloradogeeks attractive to people to join it. But I read an article by Jason Stoddard that got me thinking. It is about authors and editors marketing themselves on the internet. But might this not also apply to science fiction clubs? Perhaps what DASFA needs to create "a public persona" for the club. A face and attitude that people outside of the small group that reads Dasfax or shows up to meetings knows about.
From just reading that one article about marketing I can see that there is a great deal of work to be done on my part or other club members. I don't know half of what he's talking about and I'm probably one of the more hep Dasfans. I mean I have this sort of online Per'Zine that a number of people read (and I thank you). But I've barely looked at Myspace after being deeply turned off by some layouts that nearly caused me retinal detachment. And I've barely even heard of Technorati, Digg, or del.icio.us. I feel so... out of date. And while I've read a bit on Boing, Boing or Slashdot years ago, I've never been a regular reader and I don't know much of anything about them either.
And what would I do? Unlike the people the referenced article is aimed at I'm not a producer of truly great content. What, of the things I've done, would even be appropriate as part of a branding of DASFA campaign? Or what could I do that I am not doing now? I'm still using me repeatedly because I don't know of anyone else in the club that might be interested in such a scheme. Well perhaps John a little bit. And Rose might very well encourage me as long as I don't turn my snarkiness against the people I'm seeking to attract during a fit of pique.
And I'm thinking of all of this while I'm terribly ill and possibly not in the best frame of mind since I'm being kept up by a nasty cough.
I'm going to preface what I speculate on in the following by saying I don't know how to make being a part of DASFA attractive to people of my age or younger. Heck, I not even very good at figuring out what would make
coloradogeeks attractive to people to join it. But I read an article by Jason Stoddard that got me thinking. It is about authors and editors marketing themselves on the internet. But might this not also apply to science fiction clubs? Perhaps what DASFA needs to create "a public persona" for the club. A face and attitude that people outside of the small group that reads Dasfax or shows up to meetings knows about. From just reading that one article about marketing I can see that there is a great deal of work to be done on my part or other club members. I don't know half of what he's talking about and I'm probably one of the more hep Dasfans. I mean I have this sort of online Per'Zine that a number of people read (and I thank you). But I've barely looked at Myspace after being deeply turned off by some layouts that nearly caused me retinal detachment. And I've barely even heard of Technorati, Digg, or del.icio.us. I feel so... out of date. And while I've read a bit on Boing, Boing or Slashdot years ago, I've never been a regular reader and I don't know much of anything about them either.
And what would I do? Unlike the people the referenced article is aimed at I'm not a producer of truly great content. What, of the things I've done, would even be appropriate as part of a branding of DASFA campaign? Or what could I do that I am not doing now? I'm still using me repeatedly because I don't know of anyone else in the club that might be interested in such a scheme. Well perhaps John a little bit. And Rose might very well encourage me as long as I don't turn my snarkiness against the people I'm seeking to attract during a fit of pique.
And I'm thinking of all of this while I'm terribly ill and possibly not in the best frame of mind since I'm being kept up by a nasty cough.